Privacy Policy

Effective date: January 1, 2023

At Estate Pros (referred to through this Privacy Policy as “EL,” “we,” “us,” and “our”), we take your privacy seriously. Please read this Privacy Policy to learn how we treat your personal data.

By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined below, and you hereby consent that we will collect, use, and share your information in this Privacy Policy.

We want you to be in control of your information and get the most from it. While this Privacy Policy is specifically about how we collect and use your personal data, we have the following core principles by which we will abide. Even as the details in the rest of this Privacy Policy may change, these core principles will remain constant.

  • Your information on EL’s Services belongs to you.
  • We will help you to control your information.
  • We will tell you what we do with your information.
  • We will never spam you or abuse your information.

Remember that your use of EL’s Services is at all times subject to our Terms of Service, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the Terms of Service.

Privacy Policy Table of Contents

What this Privacy Policy Covers:

Personal Data

  • Categories of Personal Data We Collect
  • Categories of Sources of Personal Data
  • Our Commercial or Business Purposes for Collecting Personal Data

How We Share Your Personal Data

Tracking Tools, Advertising and Opt-Out

Data Security and Retention

Personal Data of Children

Changes to this Privacy Policy

Contact Information

What this Privacy Policy Covers

This Privacy Policy covers how we treat Personal Data that we gather when you access or use our Services. “Personal Data” means any information that identifies or relates to a particular individual and also includes information referred to as “personally identifiable information” or “personal information” under applicable data privacy laws, rules, or regulations. This Privacy Policy does not cover the practices of companies we don’t own or control or people we don’t manage.

Personal Data

Categories of Personal Data We Collect

The following chart details the categories of Personal Data that we collect and have collected over the past twelve (12) months.

Category of Personal Data: Examples of Personal Data We Collect: Categories of Third Parties With Whom We Share this Personal Data:
Profile or Contact Data •   First and last name

•   Alias

•   Postal address

•   Email address

•   Photos

•   Phone number

•   Unique identifiers such as passwords

 •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Payment Data •   Payment card type

•   Last 4 digits of payment card

•   Billing address, phone number, and email

•   PayPal ID/Email

 •   Service Providers (specifically our payment processing partners)
Commercial Data •   Purchase history

•   Consumer profiles

•   Records of products or services purchased on EL

 •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Devices/IP Data •   IP address

•   Device ID

•   Domain server

•   Type of device/operating system/browser used to access the Services

 •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Web Analytics •   Web page interactions

•   Referring webpage/source through which you accessed the Services

•   Non-identifiable request IDs

•   Statistics associated with the interaction between device or browser and the Services

 •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Social Network Data •   Email

•   Phone number

•   User name

•   IP address

•   Device ID

 •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Consumer Demographic Data •   Zip code •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Geolocation data •   IP-address-based location information •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate
Inferences drawn from other personal information •   Profiles reflecting user attributes or preferences

•   Profiles reflecting user behavior

 •   Service Providers

•   Advertising Partners

•   Business Partners

•   Parties you Authorize, Access or Authenticate

Categories of Sources of Personal Data

We collect Personal Data about you from the following categories of sources:

  • You
    • When you provide such information directly to us.
      • When you create an account or use our interactive tools and Services.
      • When you voluntarily provide information in free-form text boxes through the Services or through responses to surveys or questionnaires.
      • When you send us an email or otherwise contact us.
    • When you use the Services and such information is collected automatically.
      • Through Cookies (defined in the “Tracking Tools, Advertising and Opt-Out” section below).
      • If you download our mobile application or use a location-enabled browser, we may receive information about your location and mobile device, as applicable.
      • If you download and install certain applications and software we make available, we may receive and collect information transmitted from your computing device for the purpose of providing you the relevant Services, such as information regarding when you are logged on and available to receive updates or alert notices.
  • Other Users
    • We may contact you if another User invites you to follow their EL gallery through the Services. If you invite a third party to follow your EL gallery through our Services, we will use that party’s email address for the sole purpose of sending your invitation. You must have permission from other individuals before you share their contact information with us. If you do not have permission to share an individual’s information with us, then you must not submit any such information to EL.
  • Third parties 
    • Vendors
      • We may use analytics service providers to analyze how you interact and engage with the Services, or third parties may help us provide you with customer support.
      • We may use vendors to obtain information to generate leads and create user profiles.
    • Advertising partners
      • We receive information about you from some of our vendors who assist us with marketing or promotional services related to how you interact with our websites, applications, products, Services, advertisements or communications.
    • Social Networks
      • If you provide your social network account credentials to us or otherwise sign in to the Services through a third-party site or service, some content and/or information in those accounts may be transmitted into your account with us, for example, your name and email address, and additional information that may be necessary to authenticate your access to the Services in the future.

Our Commercial or Business Purposes for Collecting Personal Data

Providing, Customizing and Improving the Services

  • Creating and managing your account or other user profiles.
  • Processing orders or other transactions; billing.
  • Providing you with the products, services or information you request.
  • Meeting or fulfilling the reason you provided the information to us.
  • Providing support and assistance for the Services.
  • Improving the Services, including testing, research, internal analytics and product development.
  • Personalizing the Services, website content and communications based on your preferences.
  • Doing fraud protection, security and debugging.
  • Carrying out other business purposes stated when collecting your Personal Data or as otherwise set forth in applicable data privacy laws.

Marketing the Services

  • Marketing and selling the Services.
  • Showing you advertisements, including interest-based or online behavioral advertising.

Corresponding with You

  • Responding to correspondence that we receive from you, contacting you when necessary or requested, and sending you information about EL or the Services.
  • Sending emails and other communications according to your preferences or that display content that we think will interest you.

Meeting Legal Requirements and Enforcing Legal Terms

  • Fulfilling our legal obligations under applicable law, regulation, court order or other legal process, such as preventing, detecting and investigating security incidents and potentially illegal or prohibited activities.
  • Protecting the rights, property or safety of you, EL or another party.
  • Enforcing any agreements with you.
  • Responding to claims that any posting or other content violates third-party rights.
  • Resolving disputes.

We will not collect additional categories of Personal Data or use the Personal Data we collected for materially different, unrelated or incompatible purposes without providing you notice.

How We Share Your Personal Data

We disclose your Personal Data to the categories of service providers and other parties listed in this section.  Depending on state laws that may be applicable to you, some of these disclosures may constitute a “sale” of your Personal Data.  For more information, please refer to the state-specific sections below.

Service Providers. These parties help us provide the Services or perform business functions on our behalf. They include:

  • Hosting, technology and communication providers.
  • Security and fraud prevention consultants.
  • Analytics providers.
  • Support and customer service vendors.
  • Product fulfillment and delivery providers.
  • Payment processors.

Advertising Partners. These parties help us market our services and provide you with other offers that may be of interest to you. They include:

  • Ad networks.
  • Data brokers.
  • Marketing providers.

Business Partners. These parties partner with us in offering various services. They include:

  • Businesses that you have a relationship with.
  • Companies that we partner with to offer joint promotional offers or opportunities.

Parties You Authorize, Access or Authenticate

  • Third parties you access through the services.
  • Social media services.
    • For example, if you log-on to the Services using third-party social media account credentials, and you choose to “Follow” a User of EL, you consent to EL posting a notification on your social media account, such as on your Facebook wall, that you are “following” that User. You may opt-out of these social media posts at any time by emailing us at info@goestatepros.com or by changing your preferences on your account page.
  • Other users.
    • For example, if you communicate with a Seller to inquire about or to purchase an item through EL or otherwise, we may share your name and email address with the Seller of such item, and in the case of a purchase, your payment and shipping information.  Without express consent, Sellers should only contact Users and use their Personal Data for EL-related communications and for completing the transaction for which the information was provided.  Sellers should not use this information to distribute unsolicited commercial messages.  Unless a User “follows” the Seller, or the User consents, Sellers should not add Users to their email lists.
    • If you send messages to other, Users your name, username and the content of such messages will be available to such other Users, and if you publicly post any content on the EL website, such content, your name and your username will be publicly available.
    • Certain of our Services may allow you to choose to be a “Follower” of any Seller on the EL Services by clicking on the “Follow” button while viewing any Seller’s listed items. If you become a “Follower” of a Seller, your email address and other personal information that you have provided to EL may be provided to that designer in order to send you email notifications and other information regarding the Seller’s business, including announcements, events and new products. By choosing to “Follow” a Seller, you consent to receiving email notifications regarding the Seller and to the sharing of your Personal Data, including your name and email address, with that Seller. Sellers are not agents of EL, and EL does not control the privacy practices of the Sellers. EL may also send you emails or other notices to notify you of developments regarding each of the Sellers that you follow. If you no longer wish to follow a Seller, you may click on the “Unfollow” button on your EL account page or on the Seller’s storefront at any time. EL will attempt to honor “Unfollow” requests promptly, however, EL does not control the privacy practices of the Sellers or any other third party.

Legal Obligations

We may share any Personal Data that we collect with third parties in conjunction with any of the activities set forth under “Meeting Legal Requirements and Enforcing Legal Terms” in the “Our Commercial or Business Purposes for Collecting Personal Data” section above.

Business Transfers

All of your Personal Data that we collect may be transferred to a third party if we undergo a merger, acquisition, bankruptcy or other transaction in which that third party assumes control of our business (in whole or in part). Should one of these events occur, we will make reasonable efforts to notify you before your information becomes subject to different privacy and security policies and practices.

Data that is Not Personal Data

We may create aggregated, de-identified or anonymized data from the Personal Data we collect, including by removing information that makes the data personally identifiable to a particular user. We may use such aggregated, de-identified or anonymized data and share it with third parties for our lawful business purposes, including to analyze, build and improve the Services and promote our business, provided that we will not share such data in a manner that could identify you.

Tracking Tools, Advertising and Opt-Out

The Services use cookies and similar technologies such as pixel tags, web beacons, clear GIFs, and JavaScript (collectively, “Cookies”) to enable our servers to recognize your web browser and tell us how and when you visit and use our Services, to analyze trends, learn about our user base and operate and improve our Services. Cookies are small pieces of data– usually text files – placed on your computer, tablet, phone, or similar device when you use that device to visit our Services. We may also supplement the information we collect from you with information received from third parties, including third parties that have placed their own Cookies on your device(s). Please note that because of our use of Cookies, the Services do not support “Do Not Track” requests sent from a browser at this time.

We use the following types of Cookies:

  • Essential Cookies. Essential Cookies are required for providing you with features or services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and services unavailable.
  • Functional Cookies. Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
  • Performance/Analytical Cookies. Performance/Analytical Cookies allow us to understand how visitors use our Services such as by collecting information about the number of visitors to the Services, what pages visitors view on our Services and how long visitors are viewing pages on the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google, Inc. (“Google”) uses cookies in connection with its Google Analytics services. Google’s ability to use and share information collected by Google Analytics about your visits to the Services is subject to the Google Analytics Terms of Use and the Google Privacy Policy. You have the option to opt-out of Google’s use of Cookies by visiting the Google advertising opt-out page at www.google.com/privacy_ads.html or the Google Analytics Opt-out Browser Add-on at https://tools.google.com/dlpage/gaoptout/.
  • Retargeting/Advertising Cookies. Retargeting/Advertising Cookies collect data about your online activity and identify your interests so that we can provide advertising that we believe is relevant to you. For more information about this, please see the section below titled “Information about Interest-Based Advertisements.”

You can decide whether or not to accept Cookies through your internet browser’s settings. Most browsers have an option for turning off the Cookie feature, which will prevent your browser from accepting new Cookies, as well as (depending on the sophistication of your browser software) allow you to decide on acceptance of each new Cookie in a variety of ways. You can also delete all Cookies that are already on your computer. If you do this, however, you may have to manually adjust some preferences every time you visit our website and some of the Services and functionalities may not work.

To explore what Cookie settings are available to you, look in the “preferences” or “options” section of your browser’s menu. To find out more information about Cookies, including information about how to manage and delete Cookies, please visit http://www.allaboutcookies.org/.

Information about Interest-Based Advertisements: 

We may serve advertisements, and also allow third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors and research firms, to serve advertisements through the Services. These advertisements may be targeted to Users who fit certain general profile categories or display certain preferences or behaviors (“Interest-Based Ads”). Information for Internet-Based Ads (including Personal Data) may be provided to us by you, or derived from the usage patterns of particular Users on the Services and/or services of third parties. Such information may be gathered through tracking Users’ activities across time and unaffiliated properties, including when you leave the Services. To accomplish this, we or our service providers may deliver Cookies, including a file (known as a “web beacon”) from an ad network to you through the Services. Web beacons allow ad networks to provide anonymized, aggregated auditing, research and reporting for us and for advertisers. Web beacons also enable ad networks to serve targeted advertisements to you when you visit other websites. Web beacons allow ad networks to view, edit or set their own Cookies on your browser, just as if you had requested a web page from their site.

We comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising. Through the DAA and Network Advertising Initiative (“NAI”), several media and marketing associations have developed an industry self-regulatory program to give consumers a better understanding of, and greater control over, ads that are customized based on a consumer’s online behavior across different websites and properties. To make choices about Interest-Based Ads from participating third parties, including to opt-out of receiving behaviorally targeted advertisements from participating organizations, please visit the DAA’s or NAI’s consumer opt-out pages, which are located at http://www.networkadvertising.org/choices/ or www.aboutads.info/choices.

Data Security and Retention

We seek to protect your Personal Data from unauthorized access, use and disclosure using appropriate physical, technical, organizational and administrative security measures based on the type of Personal Data and how we are processing that data. For example, the Services use industry standard Secure Sockets Layer (SSL) technology to allow for the encryption of Personal Data you provide to us. You should also help protect your data by appropriately selecting and protecting your password and/or other sign-on mechanism; limiting access to your computer or device and browser; and signing off after you have finished accessing your account. Although we work to protect the security of your account and other data that we hold in our records, please be aware that no method of transmitting data over the Internet or storing data is completely secure. We cannot guarantee the complete security of any data you share with us, and except as expressly required by law, we are not responsible for the theft, destruction, loss or inadvertent disclosure of your information or content.

We retain Personal Data about you for as long as you have an open account with us or as otherwise necessary to provide you with our Services. In some cases we retain Personal Data for longer, if doing so is necessary to comply with our legal obligations, resolve disputes or collect fees owed, or is otherwise permitted or required by applicable law, rule or regulation. We may further retain information in an anonymous or aggregated form where that information would not identify you personally.

Personal Data of Children

As noted in the Terms of Service, we do not knowingly collect or solicit Personal Data about children under 16 years of age; if you are a child under the age of 16, please do not attempt to register for or otherwise use the Services or send us any Personal Data. If we learn we have collected Personal Data from a child under 16 years of age, we will delete that information as quickly as possible. If you believe that a child under 16 years of age may have provided us Personal Data, please contact us at info@goestatepros.com.

Changes to this Privacy Policy

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to any such changes by placing a notice on the www.goestatepros.com website, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is collected.

Contact Information:

If you have any questions or comments about this Privacy Policy, the ways in which we collect and use your Personal Data, your choices and rights regarding such collection and use, please do not hesitate to contact us.